Dr Pippa Hunter-Jones PhD

Reader in Marketing based within the University of Liverpool Management School

Dr Pippa (Philippa) Hunter-Jones is a Reader in Marketing based within the University of Liverpool Management School. She has an active interest in health-related research and is currently working on multiple projects linked to the patient experience and service (re)design. These include:

Working with her colleague Lynn Sudbury-Riley at Liverpool, and Neil Paul and Mike Pyrah at Howbeck Healthcare Ltd, to secure research funding for two PhD students:
Rachel Spence who is exploring doctor/patient relationships;
Lauren Sinton who is investigating Federations and Alliances in primary healthcare
Working with her colleague Dr Benito Giordano at Liverpool, and Mr Iain Hennessey at Alder Hey Children’s NHS Foundation Trust Hospital, to secure research funding for a further PhD student:
Katie Neary who is exploring innovations in healthcare
Supervising two DBA students who are exploring the patient experience in a New York Hospital; and care home environment.
Working with practitioners on projects linked to primary healthcare; acute healthcare; care homes and end-of-life care.
Working on a multi-country study of online health information
Working with Neil Paul at Howbeck Healthcare Ltd, and the Institute of Learning and Teaching at the University of Liverpool, to deliver CPD programmes linked to ‘The Business of General Practice’. She delivers a session on ‘Marketing yourself and maximising your patient experience scores’.
Pippa is part of the Consumption and Experiential Marketing Knowledge Platform in her School, the Heseltine Institute and is an elected Governor at Alder Hey Children’s NHS Foundation Trust Hospital.

She has an open call for research collaborations (phj@liverpool.ac.uk).